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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Through the integration of Incremental’s campaign-level measurement signals and optimizations into Skai’s omnichannel marketing platform, Bayer improved its iROI by over 32%—a dramatic growth beyond the goal of 10%. Overall, marketing efficiency ratio (MER) also improved significantly during this time period, as topline sales accelerated faster while investment in marketing remained flat—signaling an underlying gain in media efficiency.</image:caption>
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      <image:title>Incremental Blog - Q&amp;A with Incremental’s Erin Wilde</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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