Incremental Expands TikTok Shop Integration
New York — February 12, 2026 — Incremental, the leader in commerce media measurement, today announced an expanded integration with TikTok Shop that gives advertisers a clear, causal view of how media both on and off TikTok translates into purchases through the platform.
As TikTok rapidly evolves into a full-fledged commerce engine, brands face a growing measurement problem: they can see activity, but not what actually drives sales. With TikTok Shop projected to approach nearly $25 billion in U.S. sales in 2026, traditional measurement approaches have struggled to keep pace and left brands with blind spots around where demand is truly created versus merely captured.
Incremental’s enhanced TikTok Shop capabilities address this gap by connecting media exposure to verified commerce outcomes using its causal intelligence framework, giving advertisers a unified, cross-platform view of TikTok’s role across the customer journey. The expanded integration introduces incrementality measurement across both TikTok and non-TikTok media driving TikTok Shop sales, offering advertisers a clearer understanding of how demand is generated across channels.
With Incremental, brands can:
- Measure TikTok media’s direct sales impact within TikTok Shop
- Quantify how media outside TikTok drives incremental sales through TikTok Shop
- Understand TikTok’s role as both a commerce destination and a demand driver
“Marketers know TikTok is influencing purchases, but most still can’t explain how or why,” said David Pollet, CEO of Incremental. “As social platforms turn into storefronts, brands need measurement that brings media and commerce signals together. Now, Incremental is giving advertisers the direct insights they need to help their ad dollars work harder.”
The expanded TikTok Shop integration is available now to Incremental customers.
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About Incremental
Incremental is the leader in causal intelligence for commerce and media, built for brands navigating fragmented measurement across RMNs that want to move beyond last touch attribution and ROAS. Drawing from proven methodology, we use an ensemble model to isolate what truly drives sales—across retailers, channels, and campaigns.
Our platform replaces ROAS with transparent, decision-ready intelligence daily at a campaign level, integrated directly into your media buying platforms. Designed for the dynamic conditions of commerce, the Incremental platform reacts to ever-changing conditions online and offline, from inventory shortages to competitive pricing and digital shelf position.
Leading manufacturers use Incremental to build smarter budgets and more accurate sales forecasts and deliver greater topline growth from their media dollars.
Media Contacts
Brook Terran
Evergreen & Oak for Incremental
brook@evergreenandoak.com
336.269.7001
