The Science of More
Commerce media has grown twice as fast as social media and three times faster than search, and will reach $106 billion in the US by 2027.
In this fast-evolving market, teams need a platform that provides clear and consistent measurement across all commerce media investments, enabling informed decisions for growth. Incremental is that platform, combining an understanding of both commerce and media to support your company’s omnichannel growth.
Discover the three key reasons that make Incremental an essential platform for today's competitive retail media landscape.
Purpose-Built for Commerce Media
Measuring commerce media requires an understanding of both commerce and media.
Built to understand commerce
Does your measurement platform understand how much inventory you have left of a certain stock-keeping unit (SKU)?
Does it understand how position on page or competitive promotion changes the success of your advertising? Commerce media requires measurement that understands inventory availability, buy box, competitive pricing, search rank, and more—and how to maximize the impact of investments within that dynamic environment.
Built to understand media
The consumer's journey to purchase doesn’t begin and end at the shelf.
You need a measurement platform that looks beyond commerce media and across the full funnel. Incremental helps teams understand the interplay between commerce media and outside media channels and how they drive product discovery or awareness-building. This connection enables you to plan your retail media to take advantage of those broader advertising investments, like TV and social.
Actionable Incrementality
Measurement is only as useful as it is actionable.
In an environment as dynamic as ecommerce, you need a measurement platform that is delivering insights at the frequency and granularity of decision-making. Once-a-quarter reports aren’t helpful if you’re making daily decisions. You need a measurement platform that delivers insights at the frequency and planning workflow, and integrates with your buying platforms.
Incremental aims to close this gap between measurement and decision-making.
Media Neutral
Measurement should be decoupled from media buying and selling to avoid conflicts of interest.
Our company doesn't buy or sell any advertising, removing ourselves from any conflict of interest. Incremental is your neutral trusted partner.
Read Up on Commerce Media
On the blog, learn about commerce media, measurement, and explore how businesses leverage Incremental to grow.
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