Read Up on Commerce & Media

How we think the industry will change this year.

Research shows last-touch attribution was never a good metric.

ROAS masks the incrementality of conquesting strategies.

For CPG brands advertising on retail media, the product matters more than the ad.

Information is advantage. 

Incremental and Skai partner with Bayer to improve incremental return on investment (iROI) by 32%.

We asked our leaders what changes and innovations they expect to see in retail media networks this year.

In this two-part series, we’re unpacking the two major categories of factors that drive sales online: media and retail.

Todd Miner, senior technical product manager, and Skye Frontier, senior vice president of growth, spoke about the changes they’re seeing in the retail media measurement space.

Our new head of customer success talks about her plans for building out the department.

A roundup of our digital media advice for preparing for the big sale event next month.

Learn how a CPG brand doubled sales by using iROI to optimize its campaigns.

Our SVP of Growth shares his path to retail media and offers predictions for the industry.

Retail media buyers love and hate return on ad spend (ROAS)—which misses incrementality.

The explosion in digital technologies – and in particular digital commerce – has brands generating an incredible amount of data related to their online and offline retail efforts.

The next wave of growth in retail media is being driven by the infusion of retailer data into offsite media. As retailers balanced consumer experience with creating additional onsite advertising inventory to fill the increasing demand from advertisers, it was only natural for retail media’s growth to shift to offsite inventory.

Amazon just announced Prime Day, but for brands looking to create the biggest opportunities, the hard work of brand building and awareness started months ago.

Discover alternative approaches retail marketers can consider to effectively measure campaigns.

Go behind the scenes of one brand to show the importance of more robust measurement in retail media when running ads alongside promotions.

Optimize your Amazon Prime Day participation with our guide to Amazon best practices. Learn how to prepare, what to do, and how to measure success.

With retail media growth and increased adoption, one brand leveraged Incremental to understand how they could make the case internally to participate in a new retail media network (RMN) - even with constraints.

Retail media is growing up quickly. But if the measurement doesn’t improve, it may not be able to stay at these heights forever. Even as retail media spurs a proliferation of new ad networks and transforms the digital advertising landscape, there are growing pains as brands and agencies seek to realize the full promise of advertising that harnesses close proximity to the point of sale and the power of first-party retailer data.

Achieve sustainable profitable growth and overcome double counting with Incremental's channel mix optimization solution.

For many brands, seasonal holiday periods can make or break financial performance. How can brands ensure success? Learn two focus areas.

Avoid the opposite of incremental growth by striking the perfect inventory balance. Learn how with our inventory management tips.

We recently surveyed over 300 ecommerce leaders in consumer packaged goods (CPG), direct-to-consumer (DTC), and retail spaces.

The shift in advertising from traditional mediums to online began in the late 90s, and during that time Return on Ad Spend (ROAS) became the standard metric to ultimately answer the question, “how much sales did my online ad generate?” While ROAS may consider how sales are exposed to advertising it doesn’t have any notion of profit.

Retail media is difficult to measure effectively due to walled gardens. Learn how you can credit the right factors on the path to purchase.

What do an endcap and a polar bear have in common? Both are employed by Coca-Cola to market their products.

Learn why incrementality is the future of media intelligence for attribution in retail marketing. Learn how to to measure your media to optimize for what drives revenue.