DEVELOPERS
Causal intelligence your systems can query
Measurement, retail channel breakouts, and budget recommendations, available through a GraphQL API. Put iROI in front of the systems and people deciding where spend goes.
WHAT YOU CAN PULL
Budget recommendations
Optimal spend allocation and predicted KPI per campaign, or rolled up to one recommended spend per budget group.
Daily measurement
Incremental impact, spend, and iROI per campaign
It also goes the other way. Push your own sales, margin, or inventory files in, and we'll measure against them.
Measurement by channel
Attribute a marketing partner's impact to the retailer where the sales actually happened.
Catalogs
Your product listings and campaigns as Incremental sees them, so you can reconcile against your own IDs.
The basics
GraphQL over a single endpoint, OAuth authentication, data refreshed daily.
No cookies, no device IDs, no PII.
Everything else, including rate limits and the full schema, is in the docs.
Who builds on it?
Platform partners bring iROI into the tools buyers already use, so incrementality shows up next to the campaign instead of in a separate report. Build once, serve every brand you manage.
In-house teams at brands and agencies land measurement in a warehouse and join it against data we never see.
How we handle changes
Every change goes to the changelog before it ships. Breaking changes get advance notice, deprecation markers, and a direct heads up if your account is affected.
Get API Updates
Changelog entries, new capabilities, deprecation notices.