About Incremental

About Incremental

Incremental’s mission is to help everyone to identify and deliver more growth.

We’ve gathered together a team of media measurement, ecommerce, and ad tech professionals to bring new light to media measurement.


We’re a trusted platform for advertisers, media sellers, and agencies. Everything we do supports that trusted status. Our commitment to trust extends beyond delivering exceptional results; it permeates every interaction and collaboration. In a landscape where trust is the currency of enduring partnerships, we aim to be the gold standard.

Data Science First

We have a passion for applying data science to marketing. We believe a science of marketing can help businesses unlock more growth. Through a relentless pursuit of this Science of More, we aspire to lead in a world where every action, every strategy, and every outcome is shaped by our commitment to being Data Science First.


We believe transparency breeds trust. We aspire to redefine industry standards for measurement by cultivating a culture where openness and clarity are not just values, but the foundation of our operations. By being transparent in our methodologies, communication, and results, we aim to build trust with our our customers, partners, and within our team.

the team

Meet the Leadership Team

Our leaders are paving the way for retail media’s neutral measurement moment.

Dave Pollet

Chief Executive Officer

A skilled growth leader with experience scaling SaaS startups and public company divisions ranging from $5M–100M+ in ARR, Dave has 25 years of experience in sales, marketing, and strategic leadership roles. In his role as CEO, Dave is responsible for accelerating the company’s growth and transforming GTM operations as Incremental establishes its leadership in the ecommerce category. Prior to joining Incremental, Dave was most recently CRO at convergent TV platform Cross Screen Media, and has held leadership roles at companies including Drawbridge, Neustar, Bank of America, and LendingTree.

Jesse Leikin


Jesse is an entrepreneur and product leader with focused technical experience in ecommerce, analytics, and advertising technology. He has spent more than 15 years enabling digital business. He serves as Entrepreneur in Residence at Grit Capital Partners. Jesse led development of software development kits (SDKs) and APIs for Millennial Media, AOL, Flurry, and Verizon, leading to tens of thousands of developers and platforms having used his products to manage their advertising and analytics solutions.

Kelly DeFelice

VP, Finance

Kelly is a driven finance operator with over 15 years of experience working to build processes for companies from startup to IPO. Most recently, she was running Sales Finance at Tastemade. Prior to that, she spent seven years at Millennial Media working in various finance, chief of staff, and sales operations roles, ultimately transitioning to AOL through acquisition. At Millennial, she was heavily involved in IPO preparation and various mergers and acquisitions (M&A) deals. Her areas of expertise include forecast and budget management, strategic sales planning, sales platform development, sales compensation, and process development and improvement.

Skye Frontier

SVP, Growth

Skye is a go-to-market leader with 15 years of background in advertising effectiveness and brand strategy. He has spent his career helping brands use predictive analytics to guide how they deploy marketing resources to grow their brands. Prior to Incremental, he held roles at BERA, Neustar, and comScore leading brand strategy, marketing science, and media measurement.

Paul Palmieri

Executive Chairman

Paul is a visionary, leader, and investor who helped define the mobile advertising industry and the app economy business model. As Co-Founder, Chairman, and CEO of Millennial Media, Paul built an industry-defining team and platform, and oversaw its $1.4 billion IPO. As Managing Partner of Grit Capital Partners, he is a successful investor in early-stage technology companies, leading a high-performing early-stage venture capital fund. Paul previously led consumer mobile data for Verizon in the early stages of mobile internet growth, where he and his team struck deals with some of the world’s largest technology, brand, and entertainment companies, building a $4.5 billion business in just five years. Early in his career, he led one of the earliest outsourced ecommerce logistics businesses that combined technology platforms with consumer distribution in the telecommunications space.

We're Hiring!

Join the Incremental team on its path to better retail media.