Read About Our Team & Values
Incremental’s mission is to help everyone identify and deliver more growth.
We’ve gathered together a team of media measurement, ecommerce, and ad tech professionals to bring new light to media measurement.
Our Core Values
Trust
We’re a trusted platform for advertisers, media sellers, and agencies. Everything we do supports that trusted status. Our commitment to trust extends beyond delivering exceptional results; it permeates every interaction and collaboration. In a landscape where trust is the currency of enduring partnerships, we aim to be the gold standard.
Data Science First
We have a passion for applying data science to marketing. We believe a science of marketing can help businesses unlock more growth. Through a relentless pursuit of this Science of More, we aspire to lead in a world where every action, every strategy, and every outcome is shaped by our commitment to being Data Science First.
Transparency
We believe transparency breeds trust. We aspire to redefine industry standards for measurement by cultivating a culture where openness and clarity are not just values, but the foundation of our operations. By being transparent in our methodologies, communication, and results, we aim to build trust with our our customers, partners, and within our team.
Our Leadership Team
Dave Pollet
CHIEF EXECUTIVE OFFICER
A skilled growth leader with experience scaling SaaS startups and public company divisions ranging from $5M–100M+ in ARR, Dave has 25 years of experience in sales, marketing, and strategic leadership roles. In his role as CEO, Dave is responsible for accelerating the company’s growth and transforming GTM operations as Incremental establishes its leadership in the ecommerce category. Prior to joining Incremental, Dave was most recently CRO at convergent TV platform Cross Screen Media, and has held leadership roles at companies including Drawbridge, Neustar, Bank of America, and LendingTree.
Jesse Leikin
CHIEF PRODUCT OFFICER & CO-FOUNDER
Jesse is an entrepreneur and product leader with focused technical experience in ecommerce, analytics, and advertising technology. He has spent more than 15 years enabling digital business. He serves as Entrepreneur in Residence at Grit Capital Partners. Jesse led development of software development kits (SDKs) and APIs for Millennial Media, AOL, Flurry, and Verizon, leading to tens of thousands of developers and platforms having used his products to manage their advertising and analytics solutions.
Kelly DeFelice
VP, FINANCE
Kelly is a driven finance operator with over 15 years of experience working to build processes for companies from startup to IPO. Most recently, she was running Sales Finance at Tastemade. Prior to that, she spent seven years at Millennial Media , ultimately transitioning to AOL through acquisition. At Millennial, she was heavily involved in IPO preparation and various mergers and acquisitions (M&A) deals. Her areas of expertise include forecast and budget management, strategic sales planning, sales platform development, sales compensation, and process development and improvement.
Skye Frontier
EVP, GROWTH
Skye is a go-to-market leader with 15 years of experience in advertising effectiveness and brand strategy. He has spent his career helping brands use predictive analytics to guide how they deploy marketing resources to grow their brands. Before Incremental, he held roles at BERA, Neustar, and comScore, leading brand strategy, marketing science, and media measurement.
Alex Juday
SVP, REVENUE & COMMERCE
Alex is a commercial and strategy leader with deep expertise in both Commerce and Retail Media. He brings a rare, full-stack perspective across brands, agencies, and technology platforms. He began his career at Procter & Gamble, where he led the development of multi-year eCommerce and omni-channel strategies, including the in-housing of retail media capabilities. He later joined Pacvue, where he played a key role in shaping company strategy, scaling the global agency business, international expansion, and building some of the company’s most strategic relationships.
Paul Palmieri
EXECUTIVE CHAIRMAN
Paul is a visionary, leader, and investor who helped define the mobile advertising industry and the app economy business model. As Co-Founder, Chairman, and CEO of Millennial Media, Paul built an industry-defining team and platform, and oversaw its $1.4 billion IPO. As Managing Partner of Grit Capital Partners, he is a successful investor in early-stage technology companies, leading a high-performing venture capital fund. Paul previously led consumer mobile data for Verizon in the early stages of mobile internet growth, building a $4.5 billion business in just five years.