SOLUTIONS
Built for Commerce Media
Incremental is the only neutral third-party intelligence platform purpose-built for commerce media
Incremental measures marketplace and retailer dynamics like search rank, competitive pricing, buy box ownership, and ratings and reviews. Our platform also looks beyond your digital shelf to understand how outside media influences product discovery and brand awareness, which supports your onsite media’s performance.
Compared to last-touch attribution and legacy measurement approaches, Incremental is the only solution built for the needs of commerce media.
MEASUREMENT & REPORTING
Causal measurement across every retailer, channel, and campaign.
ROAS doesn't correlate with sales growth, and last-touch attribution is a fiction.
Incremental offers a consistent measure of truth across every retailer, every channel, and every campaign with causal measurement grounded in multiple inference frameworks. We’re aligned to IAB and MRC guidelines, require no PII, and deliver data daily at the campaign and SKU level.
CAMPAIGN OPTIMIZATION
Optimize on iROAS inside Skai, Pacvue, Flywheel, and WPP Open.
Incremental's automated recommendation engine uses iROAS as the optimization signal so better decisions happen inside the workflows you already use.
SCENARIO PLANNING & FORECASTING
How much spend does it take to hit your sales goal? What happens if you shift budget from one campaign to another? Explore investment scenarios at the channel and campaign level before moving a dollar.
Plan budgets and forecast sales with causal models.
COMMERCE GRAPH
One graph linking digital shelf, retail, and media data.
Incremental's commerce data engine consolidates digital shelf data, omnichannel retail data, and media data into a single graph to account for what's happening in commerce, not just in media. Search rank, pricing, inventory, promotions, competitive dynamics: all of it feeds the model.
