DoorDash advertising, now independently measured & optimized by Incremental

DoorDash Ads is now live in Incremental, giving brands a causal measurement of the incremental sales their DoorDash spend produces, and the ability to optimize spend accordingly. 

Think about the moment a DoorDash ad appears: someone hungry or restocking the pantry opens the app, searches a category, and starts building an order. The intent is already there, and the basket is still open to win.

When advertising sits that close to the decision, the questions get more interesting. Brands want to know where their spend is opening up demand they wouldn't have captured on their own. Attribution shows you which orders touched an ad. Incrementality shows you which orders the ad drove.

Brands who connect their DoorDash Ads account to Incremental can answer the following questions. Do returns hold as you scale spend? Which brands and categories in the portfolio respond to advertising and which are going to sell regardless? Does the channel earn more budget next quarter? Incremental provides advertisers with an iROI for their DoorDash Ads, which makes the growth questions answerable.

If you're already an Incremental customer, DoorDash Ads is live on the platform now. If you're not and you want an independent read on what your DoorDash Ads spend is producing, let's talk.