Incremental Expands Pinterest Ads Integration
Pinterest has become one of the more important product discovery channels today, and up to now, measuring its omni-channel sales impact, especially in-store, has been harder than it should be. We shipped an enhancement to our Pinterest Ads integration that makes measuring that impact easier.
Here's what we're bringing to brands who advertise on Pinterest:
Omni-Channel Cross Retail Impact. Break down incremental impact by retailer and sales channel (online, online pick up in-store and in-store) providing unprecedented visibility into where the media is driving sales.
Commerce Awareness. Our commerce-aware framework highlights the interconnectivity between when your media runs and its impact across other channels.
Daily Campaign Level Reporting. Daily signal on campaign performance, enables real-time optimization. No waiting on lagged reporting.
One Methodology Across Every Channel. Pinterest runs through the same causal measurement framework we already apply to every other channel, providing you with a consistent lens on performance cross-retailer and full funnel.
Why this matters: siloed platform attribution only captures impact on the narrow universe of sales with direct linkages. With omni-channel shopper behavior on the rise, this leaves a massive gap as consumers may discover products in one channel, research in another, and purchase on a 3rd. All of this can lead to significant undercrediting of channels like Pinterest.
"Pinterest is where a lot of purchase intent starts, but brands buying there have largely had to judge it on its siloed metrics, disconnected from other investments," said Incremental’s Product Manager, Data & Integrations, Sheryl Chen. "Now Pinterest campaigns run through our award-winning causal measurement framework so brands can better understand the true, holistic value of their ads."
This builds on the direct connections brands already have across retailers and media channels, all feeding into a unified causal intelligence layer to power media decisions.
The updated integration is live now for Incremental customers.
