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The Incremental blog covers media measurement, ad optimization, retail analytics, and more.

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Mike Murphy 4/20/23 Mike Murphy 4/20/23

Three ways to boost sales performance for seasonal product

For many brands, seasonal holiday periods can make or break financial performance. How can brands ensure success? Learn two focus areas.

Mike Murphy 4/20/23 Mike Murphy 4/20/23

The importance of effective inventory management in powering incremental sales

Avoid the opposite of incremental growth by striking the perfect inventory balance. Learn how with our inventory management tips.

Mike Murphy 4/15/23 Mike Murphy 4/15/23

The Optimization Opportunity in Retail Media: Why last-touch attributed sales hides opportunity

Retail media is difficult to measure effectively due to walled gardens. Learn how you can credit the right factors on the path to purchase.

Mike Murphy 3/20/23 Mike Murphy 3/20/23

The Endcap and the Polar Bear: A history of attribution in retail marketing

What do an endcap and a polar bear have in common? Both are employed by Coca-Cola to market their products.

Mike Murphy 1/1/23 Mike Murphy 1/1/23

Why Incrementality is the Future of Attribution in Retail Marketing

Learn why incrementality is the future of media intelligence for attribution in retail marketing. Learn how to to measure your media to optimize for what drives revenue.