case study
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Path to Purchase Institute Names CPO Jesse Leikin a 2024 40 Under 40 Honoree

Leikin joined other retail media industry leaders in an awards ceremony at the 2024 Future Forward conference.
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At the Path to Purchase Institute's (P2PI) 2024 Future Forward conference in May, the Incremental team gathered to celebrate chief product officer Jesse Leikin at the 40 Under 40 awards ceremony.

Chicago-based P2PI produces resources, events, newsletters, awards, and a print magazine designed for brand managers and consumer product marketing executives. Released annually, the 40 Under 40 list “spotlights the next generation of leaders in omnichannel marketing, showcasing their contributions to the industry as well as their individual accomplishments.” The 2024 list, announced in April, includes leaders from Publicis Commerce, CVS Media Exchange (CMX), The Mars Agency, General Mills, Procter & Gamble, Albertsons Media Collective, Kraft Heinz, and more.

Leikin co-founded Incremental in 2020, after leading the development of software development kits and APIs for Millennial Media, AOL, Flurry, and Verizon. He also serves as the Entrepreneur in Residence at Grit Capital Partners.

“This makes so much sense,” said CEO David Pollet in a LinkedIn post about the announcement. “Jesse has an incredible mind and is an absolute pleasure to work with.”

Photos courtesy of Jeremy Messler Photography for Path to Purchase Institute


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