Your retail media is working harder than your reporting shows.
Siloed attribution makes retail media look weaker than it is.
New research from Incremental, across $350M in spend and 150,000 campaigns, reveals how much is being missed, and why it matters for your brand budget.
In this report, we explore how:
You're underreporting offsite video ROI by up to 5x.
Siloed, last-touch measurement misses up to 80% of its real impact once cross-retailer halo and in-store sales are accounted for.40%+ of DSP-driven sales for CPG happen in-store
not online, and not where your current attribution is looking.Undervalued upper-funnel media gets cut first.
When ROAS looks artificially low, brand dollars get reallocated to lower-funnel tactics, starting a cycle that raises CAC and stalls long-term growth.
Get the full picture, download the free report.
