Discover the Power of leveraging Return on Advertising Spend | Incremental

Keyword

Incremental Return on Investment (iROI)

Incremental return on investment (iROI) is an efficiency metric alternative to return on advertising spend (ROAS), which uses incremental sales as the numerator and investment as the denominator. It expresses how many dollars of incremental revenue growth are driven per dollar invested.

Ad Optimization

January 29, 2026

Is ROAS hurting your sales?

Research shows last-touch attribution was never a good metric.

Ad Optimization

October 28, 2025

Is retail media conquesting worth it?

ROAS masks the incrementality of conquesting strategies.

Ad Optimization

October 21, 2025

Can branded keyword campaigns deliver incremental sales?

For CPG brands advertising on retail media, the product matters more than the ad.

Media Measurement

The incrementality information advantage

Information is advantage.

January 16, 2025

Bayer drives incremental sales growth by optimizing for iROI

Incremental and Skai partner with Bayer to improve incremental return on investment (iROI) by 32%.

How a CPG brand optimized for iROI and doubled sales

Learn how a CPG brand doubled sales by using iROI to optimize its campaigns.

Three ways to boost sales performance for seasonal product

For many brands, seasonal holiday periods can make or break financial performance. How can brands ensure success? Learn two focus areas.

Media Measurement

The importance of effective inventory management in powering incremental sales

Avoid the opposite of incremental growth by striking the perfect inventory balance. Learn how with our inventory management tips.

Media Measurement

Using iROI to optimize retail media alongside promotions

Go behind the scenes of one brand to show the importance of more robust measurement in retail media when running ads alongside promotions.

Discover Incremental Growth

Let us show you how we help brands grow sales across retailers.