Keyword
Incremental Return on Investment (iROI)
Incremental return on investment (iROI) is an efficiency metric alternative to return on advertising spend (ROAS), which uses incremental sales as the numerator and investment as the denominator. It expresses how many dollars of incremental revenue growth are driven per dollar invested.
Discover Incremental Growth
Get a personalized demo—book a spot on our calendars today. (We’re ready when you are.)