Incremental Press Releases and News Coverage
Retail Today: 2025: A New Era for Retail Media
CEO David Pollet weighs in on what's ahead for the retail media industry this year.
InternetRetailing: Is Retail Media Distribution or Advertising? It’s Both
Executive Vice President Skye Frontier examines retail media's two categories.
Bayer achieves 32% increase in media efficiency with Incremental and Skai
The partnership sets a new standard in integrated retail media incrementality measurement and activation.
Campaign US: Exclusive: How Bayer cracked the retail media code
This article shares our new case study with Bayer and Skai.
Total Retail: 'Is Retail Media Distribution or Advertising? It’s Both'
Executive Vice President Skye Frontier examines retail media's two main categories: shoppable media and retailer-powered media.
Retail TouchPoints: Why Ads Can’t do it All: How Commerce Influences the Path to Purchase
CEO David Pollet breaks down why it is so critical to look beyond just advertising when evaluating performance.
MediaPost: Skai Partnership Raises Stakes To Measure Incrementality In Retail Media
This article covers our new partnership with Skai, the leading omnichannel advertising platform specializing in walled garden media.
Incremental Partners with Skai to Address Retail Media Incrementality
The first-of-its-kind partnership integrates neutral third-party measurement with omnichannel media activation, offering advertisers a solution to one of the industry’s biggest challenges.
Incremental named a Silver Winner in 2024 Convrt Awards
The company was recognized in the Product & Solution category.
Pacvue’s Alex Juday joins Incremental's leadership team
Juday, former leader at P&G and Pacvue, joins global leader in neutral retail media measurement as Senior Vice President of Commerce Strategy.
Incremental joins the Walmart Connect Partner Network
The new partnership allows brands and agencies to easily integrate their Walmart Connect search and display campaigns directly into Incremental.
Retail Media Measurement Platform Incremental Expands Leadership Team With Two New Senior Hires to Support Rapid Growth
Incremental has made two strategic hires to elevate its partnership and client success groups.
MarketingWeek: The growing pains of retail media: Dodging ROAS gremlins
Insights from CEO David Pollet and SVP of Growth Skye Frontier are included in this article about retail media measurement challenges.
Digiday: Media Buying Briefing: Why influencer agencies are drawing attention at Cannes Lions
Digiday reports on Incremental's strategic partnership with GroupM, WPP's media investment group.
Retail Times: GroupM and Incremental partner to power next generation of retail and integrated media planning, optimisation, and measurement
Retail Times reports on the strategic partnership with GroupM, WPP's media investment group.
GroupM and Incremental Partner to Power the Next Generation of Retail and Integrated Media Planning, Optimization, and Measurement
The strategic partnership brings Incremental’s retail media forecasting, planning, and measurement intelligence into Open Media Studio.
EMARKETER: Retail media players step up measurement efforts
This article references Incremental's strategic partnership with GroupM as an example of the uptick in retail media measurement.
Adweek: GroupM Partners With Incremental to Boost Retail Media Measurement Chops
Adweek reports on the strategic partnership announced at the Cannes Lions Festival.
Path to Purchase Institute Names CPO Jesse Leikin a 2024 40 Under 40 Honoree
Leikin joined other retail media industry leaders in an awards ceremony at the 2024 Future Forward conference.
Econsultancy: Why finding the true value of retail media is a tough nut to crack
CEO David Pollet speaks with Econsultancy's Ben Davis about incrementality in retail media.